Your Marketing Team Just Got a Robot. Now What?
AI is not magic. It's a very powerful tool that still needs a smart human directing it. Use it to eliminate the repetitive, the predictable, and the soul-crushing — and spend your freed-up time doing the creative, strategic work that only you can do.The marketers winning right now aren't the ones ignoring AI, and they're not the ones blindly trusting it either. They're the ones who've figured out the collaboration. That's the game.